What a cool ride so far!
The Cool Hunter was born seven years ago. I never thought it would lead to what we have today.
It started as a newspaper column and, surprisingly, grew quickly into a globally syndicated column.
When TCH went online, the number of subscribers and readers it drew immediately was astounding. There was clearly a pent-up need for the type of material we were featuring.
Our enthusiastic readers were not just regular people, but editors and reporters from all other media, as well as brand managers, marketing executives, CEOs, designers – professionals whose job it is to know about, and create, innovative ideas, cool products, exceptional communications, fantastic events.
Over the years, well-known brands started contacting us for help and ideas with advertising and marketing.
Our daily exposure to literally hundreds of brands, designers, architects, artists, ideas, design images and PR material has given us not just a super-solid view of what is out there and what stands out, but also access to the best talent in the world.
Of course, most of what we see is not remarkable. Which is why we knew there was yet another niche, and we establishedACCESS agency to meet those needs, to help brands stand out from the mediocre, boring sameness.
Mini Pram and Supermarket Trolleys
Since those times, we have worked with great brands, from Swarovski, Evian and Gucci to Nike, Sephora and Mattel.
We do not always showcase all of ACCESS’s work here, but we wanted to show you some of the fun ideas we’ve created for the many Mini offices that have contacted us over the years.
It has truly been a cool ride so far! – Bill Tikos
Mini Rickshaw Tourist Bikes in Athens
Mini Indoor Drive-In Cinema to launch the Mini Countryman in Italy
Vía: Thecoolhunter